James has had a passion for media production ever since taking a class at college. After winning awards for his work, James pursued further studies at the Griffith University whilst being employed as a cameraman broadcasting for sky racing network. On returning to Launceston, Tasmania, James found employment through Southern Cross Television working in many different departments from making motion graphics to news coverage to filming ads to on-air studio operations.

In 2016 James began his freelance career after identifying a need for quality media solutions. This has lead to working with local, national and international companies to achieve their goals.